I cannot contain my excitement at this new concept. I cannot believe how we as a book publishing company have overlooked this amazing marketing tool.
For some time now, under the radar, video book trailers have been popping up all over the internet on places like http://www.youtube.com and http://www.myspace.com
The concept is simple...instead of having people read the first few pages of your book, which takes time and effort, and is often troublesome over the internet, authors are simply putting up a short 1-2 minute trailer of their book, to give people a good insight on the book, and enhance the chances of the author selling the book on the Web.
It is a truly powerful tool, as people can simply view the video, get excited about the book, and make the purchase instantly over the web.
What's more, these video trailers will appear on top video sites over the internet, which as we all are begining to know, are attracting a lot of search engine attention. Great for Search Engine Optimisation.
We did our first video book trailer for a client, a short 2 minute one. And we put it on the top dozen video sites on the internet for her.
Here's what it looks like:
Moreover, when you do a search on Nesrine Joseph on Google, it has given her tremendous exposure. Check it out:
http://www.google.com.au/search?sourceid=navclient&ie=UTF-8&&q=nesrine+joseph
We are very excited about this result and we are now offering this to all our book publishing clients for less than $1 per day. In fact we think it is so good we are offering this as part of the package for any authors publishing over $2000 with us this month.
Video Book Trailers- yep, BookPal is the first company in the world offering this!