Successful Book Marketing - Part 1

The common misconception that the BookPal team comes across is the philosophy that, "If you build it, they will come"....or in this case, more accurately "If you write it, they will come"

Unless you are JK Rowlings or Stephen King, where this is the case, for the self publisher, a lot of investment in marketing and publicity needs to be made.

While we think that a lot of self published books will not get on the bestseller list, due simply to the lack of quality in writing and originality of concept, in our experience we believe over 95% of self publishers never realise the full potential of their books due to an improper marketing angle or the lack of investment in marketing.

First of all, most self publishers make a mistake in that they are writing for the masses, rather than to aim at a niche market segment and dominate it.

For example, most people will write a children's book for kids aged 4-6.

That is way too generic, and will not sell very well against other well established book authors in that target market.

Perhaps a better niche market would be a children's book for kids aged 4-6 who want to learn chinese, or for kids aged 4-6 who live in a particular town or region, or who want to learn basic math.

By targetting a more narrow niche market for your book, the chances of you getting your book noticed by that market segment becomes much more likely, the more likely your book will successfully sell.